About

About Us

Built to Inspire. Designed to Empower.

Discover the mission, mindset, and movement that drive every Gnius Myndz design.

Learn About Us

At Gnius Myndz, we believe there’s a genius inside everyone—it just takes the right mindset to unlock it. Gnius Myndz is an Inspirational Lifestyle brand built to empower go-getters, creators, and visionaries who hustle with intention. We’re not just about fashion—we’re about movement, identity, and inspiration.

Each piece we design is crafted to reflect strength, purpose, and resilience. Whether you're grinding in the gym, building your dream, or showing up for your goals, Gnius Myndz is with you every step of the way—bold, confident, and unapologetically authentic.

Founder

Greg "Coach G" Lafond is the Founder of Gnius Myndz Clothing, a brand he helped build with a mission to inspire & uplift others.

With over 20 years of experience as a basketball coach in California, Coach G has devoted his life to mentoring athletes both on and off the court. He’s passionate about sports, fitness, and personal development—values that shape the vision of Gnius Myndz.

Through his leadership, the brand promotes self-belief, motivation, and the discovery of one's inner "Gnius." Coach G plays a pivotal role in managing operations while cultivating the empowering and positive culture that defines Gnius Myndz. His deep-rooted experience in coaching and leadership keeps the brand grounded in its purpose: empowering individuals to express themselves and chase greatness.

OUR MISSION
To design motivational clothes that empowers people to believe in themselves & express their unique path with confidence, as we exist to inspire people.
OUR VISION
To become a global voice for ambition, using fashion to ignite purpose and self-belief. We envision a world where what you wear represents who you are.
OUR GOAL
To help people wear their purpose through premium-quality apparel and inspiring designs. Our aim is to reach millions who are ready to elevate their mindset.